Business of Speed Podcast

Business of Speed is the definitive, deep-dive into the money, power, and technology driving modern racing. We don't report the race, we pull back the curtain on the strategy behind it. This show treats global racing as the ultimate laboratory for competitive advantage, focusing on the high-level business decisions that shape the sports. We move past passive sponsorships to explore how teams, brands, and executives leverage racing for technology transfer, cultural relevance, and operational impact. This is where the C-suite goes to learn how to harness velocity into a sustainable business advantage.